Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.
Introduction
We, Ethereal House Private Limited (“Ethera”, “we”, “us” or “our”), carry out our business from our retail stores (under our brand “Ethera Diamonds”) and our website (www.etheradiamonds.com)(collectively “Platform”). At Ethera, we respect your privacy and are committed to take reasonable precautions to protect your information and comply with our obligations related to privacy.
This policy (“Privacy Policy”) outlines the manner in which your information is collected by us through various interactions with you on the Platform, and the manner in which the information so collected is used by us.
By accessing the services provided by the Platform, you agree to the collection, use, sharing and storage of your information by Ethera in the manner provided in this Privacy Policy.
Collection of Information
We collect the details provided by you on registration (if any) together with information we learn about you from your use of our service and your visits to the Platform.
Personal Information
- First and last name
- Email addresses
- Contact details including mobile phone numbers
- PIN/ZIP code
- Demographic profile (age, gender, date of birth, anniversary, spouse birthday, address)
- Your opinion on services, products, features, etc.
Technical Information
- Device information
- Domain server
- Location information
- IP address
- Type of web browser
- Network carrier
Usage Information
- Pages you visit/access
- Links you click
- Number of times you access pages
- Items you view, add to bag, or add to wish list
Use of Information
We use personal information to provide the product and services on the Platform and for general business purposes. Collection of email enables us to improve your shopping experience. We use your information to:
- Send registration confirmations
- Provide special offers and recommendations
- Communicate service policy changes
- Send order information and reminders
- Troubleshoot problems
- Collect payments
- Measure interest in our products
- Customize your experience
Cookies and Similar Technologies
We may use cookies and other technologies to provide, protect, and improve our products and services, such as by personalizing content, offering and measuring advertisements, understanding user behaviour, and providing a safer experience.
You can remove or reject cookies using your browser or device settings, but in some cases doing so may affect your ability to use the Platform/our services.
Disclosure of Personal Information
We may share your personal information with third parties that provide services on our behalf, such as:
- Website hosting
- Email services
- Marketing
- Order fulfillment
- Transaction processing
- Data analytics
- Customer service
We do not sell, share or distribute any personal information with third parties for their own marketing or advertising purposes without your prior express consent.
Your Rights
You have the right to access or correct your personal information. You may write to us at info@etheradiamonds.com regarding the personal information collected by us.
Profile Management
Profile Deactivation
Our Platform enables you to temporarily freeze your profile. This will leave you without access to speedy checkout, past orders, wishlists, Ethera points and all other personalised services.
Profile Deletion
You can request to permanently erase your Ethera account. This will result in:
- Loss of access to past orders and bookings
- Forfeiture of future account creation with the same email
- Loss of access to policies like Lifetime Exchange & Buyback
- Forfeiture of any pending benefits or claims
Grievance Officer
Ethera has appointed Mr. Nitesh Jain as the Grievance Officer. Any complaints or grievances relating to processing of the personal data should be sent to the Grievance Officer at info@etheradiamonds.com.