
Great Designs.
Better Value!
Luxury you'll love, value you'll trust.
“We celebrate personal style through consciously crafted diamond jewellery that turns everyday moments into effortless sparkle.”
Our Commitment
Design
Excellence
Quality
Craftsmanship
Accessible
Pricing
Sustainability
&Ethics
The Ethera Story
Derived from the word “Ethereal”, at Ethera [pronounced as ee-thee-raa], we believe diamonds aren't just for big days - they're for your days.
Born from a love for personal style, Ethera crafts consciously made, design-forward diamond jewellery that moves at the speed of modern life. Whether it's a 9 a.m. brief or a 9 p.m. rooftop plan, our pieces are made to feel like you - effortless, expressive, and elevated.
We work with IGI certified lab-grown diamonds and BIS hallmarked gold, blending beauty, ethics, and everyday ease. No mined guilt. No trousseau throwbacks. Just an honest sparkle that clicks with your wardrobe and your vibe. Because you don't wait for permission to shine. And your jewellery shouldn't either.
Our Founders

Sharad Arora

Nitesh Jain
Ethera was started by Sharad Arora and Nitesh Jain, entrepreneurs driven by the idea of creating sustainable, meaningful business. Backed by Bluestone Jewellery, they bring together design sensibilities and operational excellence to build a fine-jewellery brand that's stylish, ethical, and globally relevant.

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